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- Honesty and transparency - Affiliates are
concerned that merchants are changing rules on a whim and merchants are
concerned about affiliate fraud and damage to their brand. They believe that it
is the affiliate network's responsibility to enforce honesty and provide the
infrastructure for complete transparency.
- Better tracking of sales - It is scandalous
that some networks have not improved their tracking to take into account
spyware, cookie cleaning software and the tracking errors which can occur.
If an affiliate sends a visitor who becomes a customer, it is their aim that the affiliate always gets the credit. At the same time, brand bidding is potentially 'stealing' sales from merchants. The strict policies, bespoke software and quick enforcement will continually be improved to ensure affiliates follow the rules.
- Quality not quantity - They don't want to be
successful because they sign up 10,000 merchants and charge them a huge setup
fee and monthly retainer. They want to be successful because they create results for merchants
and affiliates. Their business model, is based around quality and everything
they
do backs up their vision.
That means affiliates who break the rules, or produce poor quality brand damaging marketing will be asked to leave. They are equally demanding of merchants. If you are a merchant you are expected to update your site, improve your marketing material and respond in a timely fashion to your affiliates.
- Set merchant standards - They know that
affiliates are always told about new merchant offerings but how many networks
check if the site actually converts? None. If they make an announcement about a
new high converting merchant, they want you to believe them.
Before they accept a merchant, they will need to follow some basic site requirements. They then assess the likelihood of the site converting, with their merchant guidelines.
They ask themselves, "do we have the affiliates to be able to quickly generate sales for this merchant? Does the customer know what is being sold? Does the customer know what we want them to do? Are there clear call to actions?" Quality not quantity.
- Effective communication - MoreNiche will
provide a structure for effective communication between the affiliate,
merchant and network. They aim to provide all parties with 24 hour telephone,
forum and ticketing system support.
After all affiliate marketing is not a 9-5 job, and affiliates and merchants cover many time zones. Want to know about your payment? Call them. Want to report a brand bidding affiliate? Call them. It is their aim to make communication easy, because the more everyone talks, the more successful the relationships will be.
Forward thinking, progressive and based around achieving results. Everything they do is about creating success for merchants and affiliates. If you want to promote great brands and earn commissions then you should join MoreNiche as an affiliate.
Joining the right programs will put you on the road to success.
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